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Novel Ways to Use QR Codes for Marketing

QR codes are increasingly being used by marketers. Here are two novel ways that marketers are using QR codes for their marketing.

Insurer Uses QR Codes to Educate Borrowers

State National Companies have started to include QR codes to their welcome, cancellation and renewal notices for their collateral protection insurance product lines.

When these codes are scanned, users are taken to State National’s website where they can view 30-second videos that explains what the notices they received mean and other important details about collateral protection insurance.

Trace Ledbetter, State National Companies’ senior vice president hopes that the QR codes would help the lenders develop positive relationships borrowers while also disseminating more information about their products. Ledbetter also says that early feedback has been encouraging and that it delivers the results they are looking for.

Ledbetter also adds that the QR codes help put a human face to their insurance tracking and CPI processes. What’s more, the QR codes are able to let them provide the right content to their lenders. For example, those who receive a renewal notice will get to view a video explaining what a renewal is and how easy it would be to renew. The videos are all easy to understand and delivered in a straight talk manner.

LG Uses QR codes in New TV Ad

In South Korea, LG Electronics has come out with a new TV commercial that makes use of a QR code to promote the new LG Optimus Vu.

The commercial has a tagline that goes “If you have not smiled lately, scan this” referring to the QR code.

Those who do scan the code are taken to a site that hosts “fun videos”. At the moment, however, there is only one video available. The LG QR code makes use of a Meta refresh URL, which allows them to deliver unique and new content over time. This means that there would be more fun videos coming.

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One Response to Novel Ways to Use QR Codes for Marketing

  1. Vlad June 13, 2012, 8:29 am

    QR code is a great invention people made. I’m making mobile apps currently and find it really cool to implement QR codes into them. I’m amazed at QR code coupons Snappii app builder allows to create. They are really helpful for small businesses.

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