Nissan is the first automaker to officially embark on a QR code campaign by offering QR codes on individual vehicle window stickers. The codes will lead consumers to more information about a particular type of vehicle as quickly as possible, which in turn will help them make their purchasing decisions.
Specifically, the QR codes will take scanners to an enhanced mobile website where they could view videos and photos, check out vehicle features and accessories, and know about a model’s dealer inventory levels. In short, the codes will provide consumers a free and an enhanced interactive shopping experience through the use of their smartphones.
This QR code campaign will be carried through by Nissan’s entire 2012 lineup, starting with the 2012 Nissan Altima and Sentra, which were launched in June.
So far, with the early 2012 models, Nissan attests that consumer response is very encouraging. The automaker has noted follow-up information requests and multiple page viewing, as well as a show of interest by would-be buyers for the company’s current offers and its inventory.
Nissan’s QR code campaign just demonstrates that QR codes can serve as any company’s reliable salesperson. With the number of smartphone users now, QR codes are surely able to tap into a big market. And the convenience QR codes provide would-be car buyers is something really valuable. The power of instant access to information should not be underestimated, as it has immensely helped people with making decisions on whether to buy something or not.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Android Gives You a Better Photography Experience
- eRx QR Code App Allows Consumers to Pre-Order Medicines
- Plant-Based QR Codes, Anyone???
- SkanzJr Brings QR Codes to Kids
- Dark Website Backgrounds: When Is It Appropriate?
- Apps and QR Codes Spice Up Political Campaigns
- What's New Across the Pond? The BBC Uses QR Codes in New Cooking Show
- How Americans Are Using QR Codes
- Target Targets Mobile Phone Users
- TNT Post Netherlands Adds Spice To Direct Mail Service
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.