Nissan is the first automaker to officially embark on a QR code campaign by offering QR codes on individual vehicle window stickers. The codes will lead consumers to more information about a particular type of vehicle as quickly as possible, which in turn will help them make their purchasing decisions.
Specifically, the QR codes will take scanners to an enhanced mobile website where they could view videos and photos, check out vehicle features and accessories, and know about a model’s dealer inventory levels. In short, the codes will provide consumers a free and an enhanced interactive shopping experience through the use of their smartphones.
This QR code campaign will be carried through by Nissan’s entire 2012 lineup, starting with the 2012 Nissan Altima and Sentra, which were launched in June.
So far, with the early 2012 models, Nissan attests that consumer response is very encouraging. The automaker has noted follow-up information requests and multiple page viewing, as well as a show of interest by would-be buyers for the company’s current offers and its inventory.
Nissan’s QR code campaign just demonstrates that QR codes can serve as any company’s reliable salesperson. With the number of smartphone users now, QR codes are surely able to tap into a big market. And the convenience QR codes provide would-be car buyers is something really valuable. The power of instant access to information should not be underestimated, as it has immensely helped people with making decisions on whether to buy something or not.
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