When QR Codes first emerged, New Zealanders thought that they were some form of typing or printing mistakes, not bothering to learn more about them. But the truth is that some, in fact some would say many, products came with QR Codes on their packaging so, people are getting kind of curious about what those codes are. Besides that, only sixteen percent of Kiwis own smartphones because of the more laid-back lifestyle that they live.
‘If we wanted to access the internet, we have our computers and laptops and most of the time, we think that it is enough for us. And if we wanted to have a gathering or meeting, we would actually pick up the phone and call our friends or family members. Generally speaking, Kiwis are not nearly as connected on the internet and online social media like the rest of the world,’ says Amanda, a local who is more connected than many of her friends.
However, things are about to change because of more affordable smartphones in the market and thanks to the hype of online social media too because Kiwis are beginning to take notice of the QR Codes. They now know that if you scanned a QR Code, it could take you to a video or web page on the internet.
New Zealanders are basically quite divided about how receptive they are about the technology – they either think that it is the best invention ever or just a geek-worthy thing.
Some companies think that it is an unquestionable fact that QR Codes are here to stay and that there was a sudden smartphone penetration last year. This indicates that consumers are changing not just the phones that they are using, as with other parts of the world, New Zealanders are also changing the way they communicate, read, educate and buy. Suffice to say, consumer behavior will most definitely go through a huge change.
Some outlets and tourist attractions offer free Wifi for patrons – a plus point for smartphone owners who do not subscribe to a data plan. Reports indicated that New Zealanders also got curious when other Asians who visit their country can instantly recognize the code and knows what to do with them.
We trust that once the locals learn the ropes of promoting their brand, roll out marketing game plans, offer discounts and strengthen brand loyalty programs, they are going to be hooked.
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