Nellymoser, a mobile research marketing company, has come out with the results of a new study that reveals that QR codes and other action codes were used more than 2,200 times by top print magazines in the United States in the second quarter.
That number represents a 61% rise from the first quarter when only 1,365 ads had the codes. It also shows that 10% of all magazine ads now include a QR code, doubling the 5% in the previous quarter.
Nellymoser’s executive vice president Roger Matus, who also co-authored the study, says that close to 600 brands and all the top magazines are embracing a print to mobile as one of their core strategies.
In the first quarter, only 451 brands used action codes.
Matus adds that the QR codes and other action codes bring static pages to life and helps in engaging the readers more.
Nellymoser expects more than 1,000 action codes published in the top 100 magazines in the country starting September 2012.
A closer look at the study also reveals that QR codes are the most popular of all action codes with more than eight out of every 10 ads using QR codes. Other action codes counted for the study includes image recognition and digital watermarks.
As for the industries, it seems that home, health, beauty and automotive brands are the most receptive to QR codes and other action codes, with around 49% using them for their ads. Other industries using action codes include food and beverage, fashion, pets, pharmaceutical, travel and financial.
Nellymoser further found that 40% of these codes lead to video content such as product demos, an entertaining clip or a look behind the scenes. Other popular content were social media sharing on Twitter, email and Facebook and sweepstakes offers for both opt in mailing and list building. Less than 15% of these action codes helped people to locate a store or allowed them to buy online.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Top 20 iPhone Games You Should Get and Play (Part 3)
- QR Code Parking Meters Debuts in Australia
- Pink Pepper Restaurants Now Accept Takeout Orders Via QR Codes
- Make Your Greeting Cards Extra Special with QR Codes
- Make The Move Towards A Mobile-friendly Website
- People Are Searching for QR Codes: How to Take Advantage!
- QR Code's Novelty Perfect For Promotion Of Newsletter Service
- Curious QR Code On NYC Sanitation Trucks To Encourage Recycling
- Questions About Creating Free QR Codes
- QR Codes Vs. Tags
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.