Over the past two days, BeQRious.com has added our voice to the debate between which technology is better: Near-field communication vs. QR codes. We’ve seen NFC winning the first two rounds while QR codes took the next two rounds.
It is a tie, so who gets to win? Here are two more arguments.
When it comes to hardware, it seems that QR codes may have the upper hand. Right now, all smartphones come with a camera, while a QR code scanner app is readily available for free at all app stores, if it does not come with the smartphone itself. That’s all you need to get your QR codes campaign running. NFC-enabled devices, on the other hand, have been slow to be launched. While it is true that NFC-enable phones are being announced left and right, some of these NFC phones are actually optional. This means that your operator would need to order the phone manufacturer to specifically have the NFC chips inside the phones. What’s more, in some instances you would also need to manage your NFC data via apps. This makes it more cumbersome to set up an NFC phone.
ROUND 5: QR codes win!
Given time, however, people will know what NFC is and how to use it. They will get devices that are NFC-enabled, even if they absolutely have not heard of it before. So in time, the distinct advantages that QR codes have will be minimized. This is the reason why NFC and QR codes are almost always pitted against one another because the technologies are very similar. Both are very flexible and useful, and it makes life convenient for everyone!
ROUND 6: NFC wins!
So Who Wins the NFC vs. QR codes Debate?
So we’re back to the question of who wins the NFC vs. QR codes debate? The answer should be simple: we do. Businesses can take advantage of both technologies to bridge the online and the offline world, making it easier for them to market and sell their products and get paid. Consumers, on the other hand, can make informed decisions about their purchases almost instantly. Both technologies can also help give consumers a better shopping experience.
There is no reason to pick one over the other. You can certainly live with both NFC and QR codes. Take a look at the Japanese experience: In Japan, both NFC and QR codes are widely used. Sometimes they go hand-in-hand, making it possible to cast a wider net as far as your customers are concerned. It is not an either-or situation.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- App Differences on Different Operating Systems
- The Top 20 iPhone Games You Should Get and Play (Part 4)
- Michigan Bars and Restaurants Feature QR Codes on Coasters to Help Prevent Drunk Driving
- Yet Another QR Code Meets Art Story
- QR Codes in the Library
- Domex Superfresh Uses QR Codes
- Informative News Site About QR Codes
- Target Targets Mobile Phone Users
- QR Code Will Be The Norm
- QR Chocs, Anyone?
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.