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MTV Puts QR Codes on Taco Bell’s Taco Boxes


To promote and celebrate the upcoming 2011 MTV Video Music Awards, MTV has partnered with Taco Bell to put up QR codes on its taco packaging.

The QR codes, dubbed the Feed the Beat codes, take scanners to a special advertising campaign online, including an exclusive video produced by MTV for the annual awards show.

So how about getting music while you enjoy taco?

MTV senior vice president for integrated marketing Jeannie Scalzo said that Taco Bell customers could get access to music content as well as more information about the VMAs.

Those who scan the code would also get to watch exclusive artist interviews, and even sneak peeks of the performances for the VMA.

What’s more, scanners could also get songs from Wallpaper and Chiddy Bang.  

Using QR Codes and Social Media

But Taco Bell did not stop with QR codes.  They have also gone social.  They are offering a trip to the VMA, including a $400 gift certificate, hotel accommodations, airfare, two tickets to the pre-show and the VMA.  If you want a chance to win, then just like Taco Bell’s Facebook page to be entered in the contest.

QR Codes for Exclusive Content

Flexibility is one of the strengths of QR codes.  You could literally put anything behind a code to be accessed when it is scanned.  And while that is a good thing, it pushes marketers to be more creative.  They have to give something of value to those who scan their QR codes.

We think that content that people cannot get anywhere would be a great way to get people to scan your code.  Exclusive information is something that is very attractive to those who are interested, and is a good way to keep them coming back.  

BeQRious encourages brands and companies who use a QR code for their campaigns to put in extra thought into their offered content.  This way you would avoid a QR code campaign failure.

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