The world of QR codes is a very dynamic one and we have seen a lot of happenings in the recent weeks that are worth mentioning. QR codes have been used by marketers in various industries and for a variety of reasons. Today, we are going to look at how two companies, Croxson’s and Briggs & Stratton, made use of QR codes for their marketing.
Briggs Uses QR Codes to Help Customers Get Access to Manuals
Briggs and Stratton Corp. has started putting up QR codes to its smaller products. These QR codes will take users to an online version of the operator manuals.
So you really do not have to worry about losing the manuals on your snow blower or lawn mower anymore. Instead, you just need to scan the QR code to obtain important information about these.
Briggs and Stratton also gives you access to an illustrated parts list, a dealer locator powered by GPS, and an option to contact customer service representatives. All these are accessible with just one QR code!
What’s more, you get the information for that particular product and model instantly. You do not need to search for your model anymore.
Croxson’s Uses QR Codes to Sell Glass Packaging Ideas
Croxson’s, a glass packaging company, has come up with QR codes that help give customers more information about its bottles, jars and other related products.
The packaging company has recently upgraded its Web site and placed all the necessary and relevant information about its different packaging solutions online. It was just a matter of how to direct people to their Web site and individual product pages.
So when the company decided to participate at the SIBA Annual Conference and the NEC’s Packaging Innovations events, it opted to put up QR codes on each of its featured bottles.
Scanning the QR codes would give users more information about Croxson’s products, and made it easy for them to share this information with friends and colleagues.
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