After QR codes, near-field communication is all the rage now with more and more high profile companies getting into the action. And most of the time, when people talk about NFC, they almost always think about wireless payments.
But have you ever thought about mobile marketing as well? If you have mobile strategies into your marketing mix, you can use NFC technology to help give it a boost. If you are not convinced, check out the latest report from ABI Research that shows that mobile marketing applications of NFC will net $300 million by 2016.
This figure includes smartphone sales, smart posters and check-in devices.
How Do You Use NFC to Market Your Products?
Near-field communication works like QR codes in that they make it easier for you to present information to your customers. But instead of scanning a QR code, you customers would simply wave their NFC-enabled phones in front of tags, which are called smart tags or posters.
Doing so, they are taken to the information you encode behind the tags. You could show them a mobile website, a YouTube video, and just about anything you would want them to see.
Yes, it really is very similar to what you have been doing with QR codes.
Making NFC Work with QR Codes
The question is, why not just stick to QR codes?
As marketers, we work hard to come up with innovative content for our customers. Would you alienate a segment of your customers who use NFC exclusively? NFC is currently heavily promoted by big names in the tech and mobile industry, so there is a chance that some people would hear about them and be interested to use them.
NFC has already been used alongside QR codes before. There is really no reason to choose one over the other. Think of it as having two doors leading to your store. It certainly does not hurt making your customers feel twice as welcome!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Danone Creates 1,400 QR Codes per Minute
- The Top 20 iPhone Games You Should Get and Play (Part 2)
- Ukraine QR Code Train Tickets
- In a Boston First, BCPD Uses QR Codes
- QR Codes Show Up in UK School
- Get All the Yoshis in Mario Tennis Open!
- USPS Direct Mail Promotion Gets Boost from SpyderLynk
- Yahoo Ties Apps with Mobile and QR Codes in New App Search Service
- ACU Keeps Students Informed Of Activities Via QR Codes On Campus
- Scan Your Check-In
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.