While we are happy to see many large corporations implementing or attempt to implement QR Codes into their marketing campaigns, this is something that we need to say – there are failures out there. We should not be discouraged with the said failures and instead choose to learn from them and be more mindful about how we can make a QR Code campaign a more successful one.
One prime example of a QR Code failure would be the one done by The Washington Redskins. Without disrespect, we strongly suggest that the marketing team for Redskins note the mistakes related to their recent Super Bowl promotion.
It is fantastic that they have a Facebook and Twitter page…it’s fabulous too that they put up a nice QR Code on the page to encourage people to visit their official website via mobile phone. Good attempts but here is what they should have thought about.
You need to create a QR Code that is universally readable. It is frustrating for mobile phone users to actually get excited about trying out the new QR Code, load the reader up in anticipation (probably waiting to show it off to some girl he wants to impress) and find out that he needs a proprietary reader to scan the code. After multiple tries, this mobile phone user will end up either cursing the phone, the reader or the organizers.
There is always a need to point non-tech people in the right direction, just in case the QR Code doesn’t work out or if there is someone who is interested in finding out what the code is about but does not own a smart phone. It doesn’t take much to place a short instruction or an accompanying website URL beside or below the QR Code. Going techy is good, but don’t forget the ones who are interested but do not own a smart phone yet.
QR Codes aim to interact and connect users and marketers; hence, it is the perfect time to have a call-to-action at the end of it all. Like, get them to provide a review, a comment, join a contest, download a coupon or watch a video. Give them something to do or something that benefits them. They made the effort to scan the QR Code and they need to know that the effort wasn’t a waste of time.
If the QR Code does not work on all smart phones, android phones or readers, please indicate the readers or phones that work. This way, you don’t annoy people unnecessarily.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Study Finds Twitter Slightly Outpacing Facebook Recently
- Apps That Keep You Connected, and Why They Cannot Beat Facebook
- Hointer Makes Shopping For Jeans Easier For Men
- SCORE Uses QR Code for Marketing
- Mobile Sites: Why You Should Do It Right
- Google Talk
- QR Code Can Save You Money
- QR Code To Encourage People To Driver SMART On The Road
- The Most Expensive QR Code Pendant
- 2d Barcodes Frenzy Hits Hungary
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.