Our services

Millennium Partners Promotes Boston Condo With QR Codes


High-end property developers might be a little dazzled with the constant change of technology and having a wealthier target market means that they probably have to work harder at keeping up with their targets. That is why many property developers are now exploring ways to make use of QR Codes to reach and engage them with smartphones and other wireless devices.

In fact, what got them thinking about QR Codes is the sheer number of people who virtually explore properties before picking up a phone. For instance, if they see an advertisement in a local newspaper with a QR Code, they would first scan the code before calling the real estate agent up for an appointment. This is how savvy buyers of high-end properties are.

And that is why Millennium Partners, a New York based property developer, is quick to adopt the technology as a part of their marketing game plan. The property developer’s marketing team has rolled out a QR Code for their latest project called the Millennium Place by displaying a digital signboard where consumers can scan the code and are taken to a mobile-friendly website with 3D simulation. With the 3D simulation, interested potential buyers will get to virtually explore how they intend to build the fifteen storey high-end condominium. On the aside, it was said that the residential building will be ready in 2013 in Boston. It may have taken the developer more than four years to develop the building, representatives shared that it will be Boston’s large-scale condominium.

Some may lament at the fact that the QR Codes should do more than just to show how the building is built and they would have a valid point. But let’s just say that I am pretty sure the property developer’s got a good team of marketing people working behind them and I am quite confident that this is just the tip of the iceberg. They probably have a lot more up their sleeves which will slowly be revealed as the completion of the building close in.

A study done in the United States revealed that there were more than fourteen million people who owned a smartphone and have scanned a QR Code at least once in the past year as at June 2011. In the same study done by ComScore, they found that one fifth of consumers actually bothered to scan a QR Code when they are out shopping in malls.

Not a revelation to us because we here at BeQRious.com are already pretty sure that people were going to take to QR Codes like bees to nectar.

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more

2 Responses to Millennium Partners Promotes Boston Condo With QR Codes

  1. Pingback: Millennium Place Gets the Tech Crowd talking | Choice Lux

  2. Pingback: Millennium Partners Promotes Boston Condo with QR Codes

Leave a Reply

Your email address will not be published. Required fields are marked *


15 − 14 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>