Millennials are driving the changes in today’s world. In addition, it seems that this generation is showing some inordinate amount of QR code loving.
In a recent speech at the Mobile Advertising Conference sponsored by Business Insider, Jason Wagenheim, the publisher of Teen Vogue, says that 42% of their readers scan their QR codes, an increase of more than 130% in just 18 months.
Indeed, young people are scanning QR codes and loving it. Mr Youth’s managing partner says that 46% of millennials are scanning product bar codes inside the store so that they could find something online that is cheaper or better.
Wagenheim also shared some insights on how to use QR codes to target the younger set. Data from Teen Vogue shows that of those who scanned their QR codes
- 78% wanted discounts or coupons
- 74% wanted to win giveaways
- 66% wanted beauty how-to’s
- 61% wanted fashion look books
- 59% wanted fashion DIY projects.
This goes to show that to capture the younger market, you need to be creative with the content you offer, instead of just taking them to another website or showing them a video.
The data from Teen Vogue is a must-know for those who are marketing to millennials. We all know that QR code use by marketers is increasing, and QR codes scanning is going the same direction. However, it is no secret that the content being offered by marketers are somewhat lame. So if you want to capture the millennial market, make sure that you have something of interest to them to offer behind your QR codes.
In fact, this dictum holds true for any target demographics you might have. You can’t just give them a mobile version of your website, you should make it worth their time to scan your QR code. But because millennials do not need to be convinced about scanning your QR codes, you just need to make it worth the effort or else, they would shy away from scanning your codes in the future.
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