Michigan is aiming for zero drunk driving. Yes, the authorities are aiming to arrest no one for DUI by using a QR Code. The crackdown started with a state-initiated campaign in the form of QR Code coasters which will be placed in the more than five hundred bars and clubs in and around the downtown bar and restaurant area. Instead of arresting drunk drivers, it would be a better idea to make numbers to taxi and cab companies easily available to the party-goers instead.
The establishments are also encouraged to watch out for patrons who have had a little bit too much…which, frankly speaking, is quite a heavy burden for the owners and managers of large clubs.
The Oakland Express reported that with almost everyone now owning, or at least knowing someone who owns one, a smart phone, it is now easier to aim for zero deaths, arrests, crashes or even injuries. The aim may seem more than a little unrealistic but when it comes to traffic accidents, aiming high is good. Even if, at the end of the day, what they achieve if off-mark, we hope that it is not too much off the mark.
At these establishments, party goers who have had too much to drink no longer have to search high and low for a cab company’s phone number, nor do they have to wave a taxi down from the street. Pick up the smart phone, scan the code on the coaster and they will instantly get a string of numbers to cab companies.
Starting April 2nd, 2012, highly trained police men are going on a hunt for irresponsible drivers, it was reported. Over the next few weeks thereafter, they will also be on patrol, hoping to keep the number of deaths and accidents low in the city.
Approximately forty percent of those who were arrested or were involved in traffic accidents because they were under the influence are men between the ages of twenty one and thirty four. The authorities also believed that the people who are within this demographic are clearly ambitious, tech-savvy ones and they hope that they will make use of the QR code found on the coaster.
There was some discouraging feedback from the experts because in the state of Michigan, but despite that, I think it is a tremendously ambitious and bold step for the authorities. Even if the QR Code, in the end, have no real effect on drunk driving, at the very least, the coasters are reinforcing the idea of taking the cab home once you have had one too many.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- The Top Ways to Screw up Your QR Code Marketing: Part 1
- Google Play’s Privacy Scandal
- Cincinnati Parks Roll Out QR Code Promo For Ault Park
- Google Authenticator To The Rescue
- Are You Allergic to That Food? Find Out for Sure with a QR Code!
- USPS Recommends BeQRious
- Kimberly-Clark Launches QR Code Patient Safety Education Program
- 2012: Marketing Trends and Predictions
- QR Codes Celebrate Plant Bottle
- Real World Examples of How QR Codes Enhance Education
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.