Mercedes-Benz Singapore marks its 125th birthday with a QR Code race. The race, dubbed Mercedes-Benz 125! runs on the weekends between August 26 and September 18.
The contestants need to find five Mercedes-Benz cars carrying QR codes within specific areas in Singapore. The first player to find all five cars will win Grandstand tickets for two to the Singapore Night Race. He will also get to experience a weekend test drive with Mercedes-Benz. The overall fastest contestant for all four race weekends will bag the Grand Prize, which is a chance to fly to Germany and visit the automaker’s factory and museum there.
To join the race, however, you will need the Mercedes-Benz 125! Race iPhone App.
This promo by the auto giant takes advantage of both QR code technology and mobile apps to achieve its marketing goals. And it is applying QR codes for a fun and exciting race. This only goes to show how Mercedes-Benz and its dealers around the world are again using cutting edge technology to create buzz.
It can be recalled that last year, Mercedes-Benz Oakville started using QR codes when it built a web page listing the Ontario dealership’s sales team as well as its parts representatives. Next to every sales or parts representative’s picture and name is a QR code that leads scanners to that rep’s contact information. Customers can easily store the rep’s name, telephone number, e-mail address and other contact details into their smartphones.
In May, Mercedes-Benz’s dealer in Qatar – Nasser Bin Khaled (NBK) Automobiles – embarked on a QR code campaign as part of an enhanced social communications initiative. Scanners of the code will be directed to the Mercedes-Benz Cyber World.
What NBK Automobiles General Manager Khaled Shaa’aban said sums it up for the auto maker: “Mercedes-Benz has recently celebrated 125 years of innovation. This can only translate into the fact that Mercedes-Benz, in addition to being the inventor of the automobile, is truly a pioneer in the automotive technology. “The introduction of the QR Code serves to add a mind-blowing element to the experience Mercedes-Benz vehicles’ owners have had so far.”
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR codes Get Scanned by 2.75 Million Americans Every Day
- Flipboard Lets Users Generate Their Own ‘Magazine’
- Four Uses of QR Codes that Business Owners Might Want to Try
- Top 4 Tips for a Great Call to Action Page
- Near-Field Communication and QR Codes... FIGHT!
- Syco Launches Labrinth With Digital Campaign
- Chateau des Charmes First Winery in Canada To Adopt QR Code Labels
- Hefty Price Tag For Your Own Designer Personal QR Code
- mDAR Bridges The Divide
- Creating INTERESTING Business Cards
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.