Our services

Media Markt Uses QR Codes and NFC for Shopping Wall

mediamarket

Media Markt, an electronics seller in Russia, is currently trying out virtual stores that they have put up at a subway station in Moscow.

The test run will continue until November.

The shopping walls would be using both NFC and QR codes. Moscow Metro’s Vystavochnaya station will have posters that look like shelves found at any Media Markt outlet. The products on the shelves will have a price tag that has a near-field communication tag and a QR code.

If a customer is interested in a certain mobile phone or electronic gadget, they will be able to tap their NFC-enable smartphones, or scan the QR code to access the retailer’s Web site. From there, they can learn more about the product, order and pay for it, and have it delivered right to their homes. They could also arrange to pick it up from any Media Markt store they choose.

Sounds familiar?

This is because this concept has been implemented a lot of times before. Tesco in South Korea was the first retailer to do this, converting South Korean subway stations into an extension of their grocery shelves. Buyers can then choose whether they would pick up their groceries from a Tesco outlet or have it delivered right to their doorsteps. Tesco South Korea, however, used only QR codes.

Since then, a lot of similar virtual stores have been turning up all over the world. It is understandable how this concept would be used by different sellers. You really do not need physical space, just a wall. So instead of having a big investment in renting out a space or renovating. Instead, you only pay advertising space that would give you a lot of sales in the long run. Just imagine, you can literally sell dozens of items for every poster you put up.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

*

nineteen − 13 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>