Media Markt, an electronics seller in Russia, is currently trying out virtual stores that they have put up at a subway station in Moscow.
The test run will continue until November.
The shopping walls would be using both NFC and QR codes. Moscow Metro’s Vystavochnaya station will have posters that look like shelves found at any Media Markt outlet. The products on the shelves will have a price tag that has a near-field communication tag and a QR code.
If a customer is interested in a certain mobile phone or electronic gadget, they will be able to tap their NFC-enable smartphones, or scan the QR code to access the retailer’s Web site. From there, they can learn more about the product, order and pay for it, and have it delivered right to their homes. They could also arrange to pick it up from any Media Markt store they choose.
This is because this concept has been implemented a lot of times before. Tesco in South Korea was the first retailer to do this, converting South Korean subway stations into an extension of their grocery shelves. Buyers can then choose whether they would pick up their groceries from a Tesco outlet or have it delivered right to their doorsteps. Tesco South Korea, however, used only QR codes.
Since then, a lot of similar virtual stores have been turning up all over the world. It is understandable how this concept would be used by different sellers. You really do not need physical space, just a wall. So instead of having a big investment in renting out a space or renovating. Instead, you only pay advertising space that would give you a lot of sales in the long run. Just imagine, you can literally sell dozens of items for every poster you put up.
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