Traditionally, small business owners and marketers often look at the bottom line to gauge their success. But in a world where intense competition could come from all around the world and customers are taking over the discussions about your products, company or brand, we all have learned that it is more important to have loyal and engaged customers than a one-off sale. Repeat business is what helps businesses survive nowadays and for that, you need to engage your customers for them to become loyal to you. The good thing is that we now have tools that help us in this area. Progressive marketers and business owners have come to appreciate the power of social media to engage their buyers. And if that is not enough, there is also the mobile app.
Admittedly, however, engagement using mobile apps is more difficult than participating on conversations on your Facebook page or Twitter accounts. But more than just deciding to create and release a mobile app, what other question should you ask? Here are two:
1. What is an engaged mobile app user? Mobile user acquisition service provider Fiksu has said that if a mobile user opens an app three times or more, then you have engaged him or her enough. After using an app thrice, mobile users usually show loyalty towards that app.
Having engaged and loyal mobile app users is important because this is the number of people who would use your app regularly, and they are the one who would see your in-app advertising and would buy the products you offer within the app (in-app purchases).
2. How do you know if your efforts with your mobile app is worth it?
Fiksu says that you should look at how much you’re spending per loyal user. Take a look at how much it cost to develop, create, market an app. All the expenses you made to bring that app to the end user, and then divide it by the number of loyal users you have. This index is a good way to know just how much it costs to get a single loyal user.
You should also determine how competitive your app is compared to other apps within your industry and the whole app market in general.
Knowing these factors can help you determine whether or not you have made a sound investment with your mobile apps. It is no longer just the number of people who downloaded! You can have more than a thousand installations, but it would amount to nothing if none of those 1,000 people opened your app more than once.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Trace the Origins of the Fish You Eat
- QR Code Newsbits: What Else Is Happening?
- Healthier Lifestyles with Mobile Apps
- Munzee Makes Scavenger Hunts with QR Codes Fun and Easy
- How to Create Effective Call to Action Buttons
- Steve Jobs: A Tribute
- QR Code To Restore America's Gulf Issue
- QR Code On A Paper PAK
- Would You Rather, Really, Thumb It?
- A QR Ticketing System With One Standard Works Best
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.