Italian company Malvasi Agostino & Figli, which is based in Poggio Rusco in Mantova, Italy, is known for the varieties of watermelons that it produces and trades. The most popular of its produce are the Cuoredolce baby watermelons. These minimellons are small in size, weighs from 1 to 3 kilos, easy to box and carry, low in calories, and have brilliant red flesh and nice bright and dark green-striped skin. These fruits have gone through several strict ripeness and quality controls, making sure they are excellently sweet and refreshingly cool.
Now, the watermelon producer is following in the footsteps of others in the fruit industry – like the Ontario Tender Fruit Producers, First Fruits, and TopFruits.com – in using quick response codes.
If you recall, we have previously reported that Ontario’s tender fruit producers can get QR codes from the marketing board to attach to the packaging of fruit products like peaches, plums, nectarines, seedless grapes, pears and cherries. These codes take customers to relevant information about the fruits from the Ontario Tender Fruit Producers Marketing Board’s website.
As for First Fruits, quick response codes are used for its “Know Your Grower” campaign. The codes are placed on bags, merchandise bins, and other materials in supermarkets, and when scanned, will take consumers to a video or mobile website that allows them to have an inside look at the orchard farmers and growers.
We also wrote about TopFruits.com before, thanks to its iPhone 4 mock-up. Using its fruit products like grapes, cantaloupes, limes, kiwis, raspberries, aubergines, and watermelons, the company created a giant iPhone 4 replica. The European distributor also used QR codes to spread various videos it has made.
Cuoredolce watermelons are now labeled with these two-dimensional matrix barcodes, which, when scanned by consumers using smartphones that are equipped with a QR code reader app, will take them to the company’s blog — “Follow the Quality” – that displays the traceability of the fruits.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Trace the Origins of the Fish You Eat
- Widlfire Acquired By Google, For Better Online Brand Management
- China’s ZTE Introduces Touch and Share Technology
- Useful Tips On Using Online Social Networking Accounts
- Over The Roof QR Code Advertising
- Rising Smartphone Use Sure to Increase QR Codes Uptake
- The Psychology of QR Codes, Final Part
- Syco Launches Labrinth With Digital Campaign
- Sharing Your Album With QR Code
- Kia Goes Mobile During L.A. Show
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.