QR codes are very flexible that you could get it to resolve to just about any Web site, text, video and information you want it to. You could use these codes to have people download your latest applications or follow you on Twitter or Facebook or just about any other social networking site.
Some companies, however, made the mistake of pointing their QR codes to their company Web site. This is not a bad idea per se, but you have to make sure that your Web site is optimized for viewing on mobile phones. We have seen QR codes going directly to a Web site that is optimized only for desktop users, with too many elements that are both unnecessary and very large to fit into smaller screens.
The easiest way is to convert your existing site into a mobile site using applications such as Mobify, MoFuse or Mowser. It makes good sense, however, to still check the resulting mobile site to see if the elements are rendered perfectly on a smaller screen. Some of these application will alter images, formatting and other things on your site to make your Web site look better on handset monitors, so it’s best to check.
If you are on a tight budget, you can use Google’s service at http://www.google.com/gwt/n. The only downside is that the URL it creates is relatively longer than the usual URL… But then again, with QR codes that is NOT a problem!
However, for a more professional look and feel, you might want to design a mobile Web site from scratch. So how do you build an optimized Web site? Here are some tips.
1. Use a mobile CSS. Stylesheets are a great way to control how your pages look without having to input the codes repeatedly into the page. What’s more, you can specify different stylesheets depending on what the browser is using at the moment. A simple declaration such as instructs the page to use a different stylesheet when viewed on mobile devices.
2. Set widths in percentages. Because different mobile devices have different screen sizes, it does not make sense to use fixed width or pixels when setting width lengths. Fluid layouts ensure that your page automatically adjust to the screen size.
3. Tame down the elements. Your Web site might have ad boxes, images and a lot of other unnecessary elements. In creating your mobile site, keep the content and elements down to a minimum. With this in mind, avoid using large images in your mobile site, while text should be short and concise. You should also avoid adding interactive elements on a mobile site as requiring input from your mobile users might mean frustration on their part.
4. No Flash, please. While newer handsets have added Flash support to their arsenal of features, most of the older smartphones just cannot handle Flash content. To ensure that your mobile site reaches the widest audience possible, avoid using Flash.
5. Make links easier to click. Remember that a mobile site may be viewed on a touchscreen smart phone. It’s best to make linked text or images big enough to accommodate fingers.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Media Markt Uses QR Codes and NFC for Shopping Wall
- Is Google Glass Really Such a Different Threat To Our Privacy?
- QR Codes Help Researchers Study Ants
- Five Highly Recommended Android Apps to Try This February
- QR Codes Facilitate Voter Registrations 30,000 Feet up in the Air
- Voting For Your Favorite Wine Made Easy
- Mobile Sites: Why You Should Do It Right
- How QR Codes Could Enhance Your Current Marketing Efforts
- Austria’s Month-Long Scavenger Hunt
- QR Code To Help Japanese Chefs From Getting Lost In Australia
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.