When we heard that Leo Burnett, a renowned world-wide advertising and marketing company, won a Gold Medal at the Cannes Advertising Festival for one of their QR Code-related marketing campaign for indie music in Hong Kong, there was literally some popping of champagne bottles over here. Delirious is not a strong enough word, really.
The Campaign. You see, unlike the situation in this part of the world, promoting indie music is really hard in Hong Kong and many other parts of the Asian region because of consumers tendency to idolize pop stars instead of appreciating real music. As mentioned in the following video, indie music producers struggle to make the money and livelihood that they deserve despite possessing incredible talents in music-making.
The campaign is simple (in a way) but very creative. It creates a buzz amongst Hong Kong tech-savvy, music-loving people. The advertising company came up with various QR Codes promoting different Hong Kong indie bands and embedded them into the shape of an animal. When scanned, the QR Code will resolve to a mobile website telling people more about the band, their music and if the consumers wanted to purchase and download the music right there and then, they can do it all from their mobile phone.
It sounds like iTunes with a twist, doesn’t it?
The animal shapes are placed in many different parts of Hong Kong streets. Once the word got around that there were QR Codes to be found, people went on a ‘scavenger hunt’ for them. What is amazing about the marketing campaign was that they integrated online social networking techniques into it too, garnering maximum ‘noise’ from the buzzed-up citizens of Hong Kong. The links and QR Codes were shared amongst each other freely on Youtube, Facebook and Twitter.
For a detailed look at how this award-winning QR Code campaign worked, check out the video.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Orée Board Offers A Completely Warm Experience
- G+ Integration Into Your Flixster Experience
- Tesco Brings Its Stores To The People
- WeightPlan Uses QR Codes to Give You Your Own Virtual Personal Trainer
- Symantec Brings QR Code Scanning Protection App
- Why Web Templates Make Sense
- Virtual Liking In The Offline World
- QR Code Readers
- QR Codes Can Be Used On Restaurant Menus
- Pendant For A Lost Child
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.