Because QR Code technology is a relatively new technology in the United States, there is all the more reason to pay special attention to how we introduce it to consumers. Strictly speaking, there is no right or wrong way to use them. But there is an effective and interesting way to use them…and one that puts the interested consumers off.
One good example of a ineffective way to introduce QR Codes can be seen from Canadian magazine, Hush Magazine. The magazine very quickly latched onto the idea of printing QR Codes in their magazine. Along with articles, pictures and advertisements, you can see QR Codes being displayed with them. Although there is nothing wrong with the action itself, what they should consider changing is to use a more generic type of QR Code. The current type of QR Code they use is not accessible to smart phone or android phone users unless they download and install a specific QR Code reader called Mobio. It was also reported that without the QR Code reader, mobile phone users will only see some a string of text.
On the flip side of the coin, it was also reported that UK’s Domino’s Pizza made a sizzlingly good move with a new mobile phone QR Code campaign. The pizza chain recently came up with a brand new pizza recipe called the Spanish Sizzler and they are actively and aggressively promoting the pizza by handing out flyers and brochures to its loyal customers and on the street.
Not only does Dominos’ QR Code resolve to a brand new website loaded with advertisements for various popular English dailies, it will also lead interested consumers to an online ordering page.
In view of how new the technology is, tolerance is at a very low level. We have to make QR Code extremely user-friendly in order to climb over the initial wall of resistance. People are not very patient and they need to know what is in it for them. Hence, if you wish to implement your very own QR Code campaign, we suggest generating your free QR Code with our free QR Code generator and use them in your website or ads.
At the very least, you know that it is generic and the codes can be accessed regardless of the type of QR Code reader the general consumer is using.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Natcher Elementary Puts Up QR Codes in Libraries
- Invisible QR Codes May Solve Counterfeiting Problem
- QR Codes Offer One Way of Ordering at Cashless Sandwich Joint
- Web App with QR Code Functionality Helps in Indiana School Bus Inspections
- Making Learning More Fun
- How to Add a Graphic to Your QR Codes
- Get the Word Out: Marketing Your Mobile App
- The Cost of Developing Your Own App
- Using QR Codes For A Good Cause
- Louis Vuitton and QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.