Just recently, Macy’s unveiled their Backstage Pass campaign which employs QR codes which took people to videos that gave them fashion tips, fashion advice and even the latest information from designers and respected authorities.
Now, clothes shoppers at Macy’s would be able to scan the QR code while shopping for a Tommy Hilfiger shirt, and then get more information from the designer himself about his latest lines of clothes, his designs and how to be more fashionable.
And it’s not just Hilfiger. Macy’s has assembled a veritable list of who’s who for their videos. The list includes fashion designers Michael Kors, Irena Shabayeva, Greg Norman, and Rachel Roy; movie and music stars Jessica Simpson, Jennifer Lopez, P. Diddy; and celebrities such as Martha Stewart and Donald Trump.
While it is easy enough to access the videos, Macy’s take it a step further by coming up with a how-to video teaching consumers how to scan the codes. The video is downloadable from Macy’s special Find Your Magic website or by texting “LEARN” to 62297 (MACYS). They also allow you to download a QR code scanner by texting “READER” to the same number.
What’s more, Macy’s make use of customized QR codes that gives us another take on the retailer’s iconic red star. Shoppers can scan the codes and watch the videos on their smartphones.
Don’t have a smartphone or a QR code scanner app? No problem, you can receive the videos as a multimedia message on any multimedia-enabled phone!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- University of Limerick Uses QR Codes and Mobile Apps to Guide Freshmen around Campus
- USPS Recommends BeQRious
- USPS Continues Summer QR Code Discount Promo, Makes it “More Refined” This Time
- How to Get Your Website to Convert Visitors to Customer: Three Easy Steps
- The Security Plug-Ins Every WordPress Site Should Have
- Largest QR Code for Guinness World Records
- Tell Best Buy What You Think With QR Code
- Tagging The Antiques Of The Future
- QR Code Enabled Nokia Phones
- Carbon Offsetting And A QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.