Germany-based Lufthansa, which is known by many as the largest airline in Europe, is now sporting a new livery for its airplane fleet. And what does this new livery feature? A quick response code!
The airline still retains its original color scheme, but the tailfin emblem is now carrying a QR code. When scanned using a smartphone or any mobile device equipped with a QR code reader app, the QR code will direct you to Lufthansa’s mobile website. Through this mobile site, you can book flights, check in, and even check the status of certain flights.
Lufthansa’s head of future technology, A.Scherz, explained that with in-flight broadband being rolled out, they want the airline passengers who are traveling with other airlines at 30,000 feet to scan the Lufthansa QR code. He said that the Lufthansa code can be scanned by passengers of other planes while they are passing by each other, and hopefully book their next flight with Lufthansa.
According to the airline, only six aircraft are initially carrying the new livery, and that so far, it has been receiving pretty good feedback from passengers. Lufthansa is hoping that the rest of its fleet will follow suit by the end of next month.
While incorporating a QR code into its new livery design is a great idea, we really cannot say the same about the tailfin bearing a QR code. We think that QR codes that require scanning from mid air or from thousands of feet above the ground, it is just not something that’s practical, convenient and easy.
For one, what are the chances that another airline would pass by a Lufthansa plane 30,000 feet on air? And if one would indeed pass by, how many passengers would actually get to notice the QR coded tailfin and be quick enough to whip out his or her phone so he or she could scan the code while moving? The codes will only be truly useful when the plane’s not flying.
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