Our services

Low And High Tech Collision To Help Preserve Chilean Mapuche Tribe


It is quite hard to believe how far the technology has come. QR Code technology has come from being used to identify car parts to being plastered on fishes and bananas. It has been quite a journey and right now, there are simply popping up all over the place regardless of country or region.

It has caught the attention of many mobile marketers and advertising agencies, not to mention artistes and artists too. The latest development sees a Chilean artist, Guillermo Bert, making use of the technology to promote and preserve the identity, culture and traditions of Chile’s largest indigenous groups called Mapuche.

The Mapuche have fought tediously against intruders, locals and foreigns alike, for centuries. Just 300 years ago, it was said that the group had to fend of threat of intrusion by the Spaniards, after which an agreement was signed which secured their autonomy in the area. After enjoying peace for a couple of years, after Chile managed to fight off Spain, once again, there was bloodshed and oppression against the Mapuche tribe of people.

As you can see, they are truly serious and would go very far to protect their identity and culture. With QR Codes involved, it would seem like such an odd idea – protecting and promoting an age-old culture with modern technology. While some may argue that it isn’t quite the way to go, I agree that the only way to get modern folks like you and me who are working hard everyday just to put bread on the table to take notice and respect their right to their land and tradition is to use tools that we are using.

The QR Code that Bert was promoting leads to a beautiful poem written by a Mapuche poet named Graciela Huinao and the whole purpose is to promote a project called ‘Encoded Textiles’.

Bert is passionate about keeping the Mapuche’s way of life relevant in today’s fast-changing society. He was also concerned about the disappearing language as more people moved lived an urban way of life. So, what he have done is to capture stories and tales from Mapuche writer, healers, leaders and artisans and had them encoded. Mapuche women are good with weaving so, they wave the QR Codes out which can then be scanned with a smartphone.

With the hybrid of very low and high tech methods, it creates a very hybrid promotional method.

More articles in this topic

Set a world record, save a kid’s life

Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]

Read more
Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


fifteen − 1 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>