A lot of advertisers are now looking at image recognition in lieu of QR codes. While image recognition does have its limitations, it is a good replacement for QR codes in some cases.
For example, for those advertisers who spend a lot of money on their brand, they can finally get their logos to work harder with image recognition.
Or for those companies and products that are design specific. For example, fashion items such as bags, clothing and accessories.
This is what Louis Vuitton did for their advertisements.
Instead of using QR codes on their print ads, the luxury brand is using image recognition instead. All you have to do is to scan the entire ad and you would be able to access the URL behind it.
And it makes sense for a luxury brand such as Louis Vuitton to go through all the trouble. For the luxury brand, QR codes are just plain ugly and incongruent to what their branding dictates. On the other hand, you could make use of a handbag’s picture and program it, or you can use the ad itself.
But it is not for everyone. For one, it would take countless of hours to program a photo for image recognition. In contrast, QR codes are up and running in less than a minute.
Louis Vuitton also came up with an app that could read their images. This app is available on the App Store and Google Play. Customized QR codes, on the other hand, may be scanned with any QR code scanning application you have on your smartphone!
Lastly, because you are going to offer your own branded mobile app, it means you would need to come up with content for it.
So image recognition entails a lot of commitment, both in terms of work done and in terms of money spent on the project. Small business might not be ready for that kind of commitment. With QR codes, you only have to plan for your content and improve on user experience and you can pretty much have everything in motion!
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