A lot of advertisers are now looking at image recognition in lieu of QR codes. While image recognition does have its limitations, it is a good replacement for QR codes in some cases.
For example, for those advertisers who spend a lot of money on their brand, they can finally get their logos to work harder with image recognition.
Or for those companies and products that are design specific. For example, fashion items such as bags, clothing and accessories.
This is what Louis Vuitton did for their advertisements.
Instead of using QR codes on their print ads, the luxury brand is using image recognition instead. All you have to do is to scan the entire ad and you would be able to access the URL behind it.
And it makes sense for a luxury brand such as Louis Vuitton to go through all the trouble. For the luxury brand, QR codes are just plain ugly and incongruent to what their branding dictates. On the other hand, you could make use of a handbag’s picture and program it, or you can use the ad itself.
But it is not for everyone. For one, it would take countless of hours to program a photo for image recognition. In contrast, QR codes are up and running in less than a minute.
Louis Vuitton also came up with an app that could read their images. This app is available on the App Store and Google Play. Customized QR codes, on the other hand, may be scanned with any QR code scanning application you have on your smartphone!
Lastly, because you are going to offer your own branded mobile app, it means you would need to come up with content for it.
So image recognition entails a lot of commitment, both in terms of work done and in terms of money spent on the project. Small business might not be ready for that kind of commitment. With QR codes, you only have to plan for your content and improve on user experience and you can pretty much have everything in motion!
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- Yet Another Online Finding Service Uses QR Codes
- Microsoft Gets Access to NeoMedia Patent Portfolio
- Fiitfu To Rock eWomen Conference In Dallas With QR Code Marketing
- Donate Life New England Uses QR Codes to Attract Organ Donors
- Number of Mobile Apps Reach One Million!
- Sweden’s Seamless Unveils QR Code-Based Mobile Payment Solution
- A More Positive Take On QR Code Technology
- Buzz, Buzz, Buzz... BeQRious?
- Enhanced Tourist Experience in Long Beach, QR Codes Used
- The Wrong Turns We Made In Using QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.