QR codes have long been considered a marketer’s and a business owner’s best friend. This is because it is very inexpensive to create, implement and use. It is also flexible as you can put up any kind of content behind it.
What’s more, it is a fast way to put up online content and extend your offline marketing collaterals. For instance, if you run a print ad in the local newspaper, you are not limited by the column space you have bought. Instead, you can put up a QR code with your ad and have people visit your website or download your product catalog in a matter of seconds.
On the consumer side, comScore has recently reported that 22% of smartphone owners have scanned QR codes at least once. A far bigger percentage of American consumers are aware of it.
Is it any wonder why QR codes are popping up everywhere?
But QR code awareness, acceptance and use have not always been like this. One of the earliest articles we have on BeQRious details the history of QR codes. QR codes started as a way to identify car engines, created by Denso Wave, a subsidiary of Toyota. http://beqrious.com/qr-code-facts-you-may-not-know-about/
Soon it became commonplace to see QR codes being used for different marketing campaigns in Japan. And then it spread to Europe. As late as 2009 and 2010, however, it was still considered a rarity in the United States. In fact, one of our earlier blog posts notes that “a lot of… customers have yet to see a QR code and while curious about the pixelated box on your new newspaper ad, they do not have any idea what it is for and how to use it…”
That certainly would be inaccurate at this day and age.
There is hardly any product or industry that has not used a QR code for its marketing campaigns. We have seen QR codes used in just about any way possible, and seen it in just about everywhere. It’s on clothing, beer mats, product labels, on TV, in your favorite magazines, coins, stamps and even tombstones.
And now there are even people that predict that QR codes are on their way out, or are being replaced by a different and newer technology.
But the fact remains that QR codes have not only gained widespread acceptance among businesses and consumers, but they are here to stay. It’s amazing how QR codes have gone from being a virtual “unknown” to being one of the most recognizable marketing tools today.
Long live the QR code!
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