You could say that QR Codes helped level the playing field for small and medium-sized businesses. Instead of having to fight an uneven battleground with large cash-rich businesses, they are now armed with the same powerful tool that is not only cost-effective but also mobile. Because of how flexible the technology and system is, everyone can use it. You do longer load on more loans just to get a QR Code marketing ploy going.
It was noted by business experts that some smart startup companies are capitalizing on mobile payments and promoting brand loyalty with QR Codes. A smart move, I would have to say. There are just so many benefits to doing that it is hard to deny the fact that everyone, sooner or later, is just going to hop on. That is said with as little bias as possible, for your information.
Industry experts are seeing a whole lot more people using the mobile wallet system to let their customers pay for products and services. While this is particularly true in some parts of Asia (which is really into the whole mobile payment and QR Code game), lagging and skeptical Americans are also quickly catching on.
One good example would be a startup company called LevelUp which lets their customers pay for their purchases with their mobile wallets. This Massachusetts restaurant is angling their promotion in two ways – one, it lets their customers pay for the food that they have consumed online and two, it is a branding exercise which promotes loyalty. The company gives out premiums and offer discounts to repeat customers.
The marketing man behind this big move said that the QR Code also helps the company learn more about their target market and in the future, mold their promotions and products to suit their customers. The company knows that one of the most annoying things about eating out and paying is the wait. Without having to wait at a queue to pay for their food, this effectively made eating at LevelUp far better than other restaurants.
The company came out with their own app which is free for download (if I am not mistaken about this, please correct me if I am wrong) and use. Have you eaten at LevelUp? Please do feel free to share your experience with us here in the comments section. We are sure that our readers would love to hear your opinion.
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