This is one of the first few attempts at this new technology and if this marketing campaign is successful, we foresee that a lot of other Brazilian companies will follow in their footsteps. For Brazilians, all you need to do is to send a text message to 250 with the word ‘Choice’ in it and you’ll be given instructions on how to download the QR Code reader into your mobile phone. When you see the QR Code being advertised, scan the code with your phone and you’ll be lead to a website where jingles can be downloaded very quickly.
Claro is also targeting non-Claro consumers. For those who are not Claro customers, the QR Code will lead them to a website that offers them Claro services and packages. Claro holds a giant share of the pie in terms of wireless subscribers which is twenty-five percent. For them, it means approximately one-hundred-and-ninety million wireless subscribers throughout the country.
Despite the fact that the company is not the largest mobile phone network operator in Latin America, it’s still within the top five list. And besides, this is considered a very bold move and the executives should be given a pat on the back for giving the QR Code marketing method a shot. It’s only a matter of time when other companies follow suit.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes in China
- Interactive Restaurant Tables Made Simple with QR Codes
- Girl Scouts Use QR Codes to Promote Safety from Rip Tides
- Ontario Tender Fruit Growers Now Use QR Codes For Product Information
- The Security Plug-Ins Every WordPress Site Should Have
- Three Ways to Improve Your Current Website
- If You Want Your QR Code Campaign To Work
- Toys R Us and eBay Launches QR Code iPhone App
- Video Access From Red Wings Today Program
- Arkansas Is First To Go With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.