Wine lovers are very particular about the kind of wine that they keep. The age, type of grapes, when and where it was bottled and the origins of the grapes are of atmost importance. Such information, as you might have guessed, determines the price of each bottle of wine. But this isn’t about wine bottles.
Recently, someone spotted an interesting bottle of Chateau des Charmes which is a sort of Sparkling Chardonnay. What’s interesting about it is not the wine itself (of course not. We’re more QR Code fanatics than anything else), what was interesting about it was the wine bottle’s label.
It drew a lot of attention from those who were not clear what to do with the QR Code they saw. I heard a woman asking the cashier what that square thing was. Well, the clerk answered her in the simplest way possible, which is ‘It’s a link that you can use using your mobile phone.’ Our answer would have been a much (needlessly so) lengthier and in-depth.
If a wine label came with a QR Code, we would like to think that the QR Code led wine lovers to a mobile site that could help them make informed and educated decisions. For instance, the origin and type of grapes used to make the wine. The history and more information about the makers and location too, if possible. Assuming that Jack wanted to purchase a bottle of wine, he could point his cell phone camera at the QR Code and get such information. Keepers of good wine would usually be savvy enough to know about QR Codes so if wine makers continue to make mobile web pages and print QR Codes on the labels, they could essentially be helping people make better decisions.
For those who are have never been beyond the realm of sending emails, QR Codes are basically a 2d barcode that you can scan with your cell phone camera. It acts like a sort of link to online content except that there is no need to type in a long URL to get access. And of course, the fantastic thing about QR Code is that you can bring it anywhere you want. Like the above example, if you were standing in front of a rack of wine that you wanted to buy but are unsure of, all you do is scan the QR Code and you’re on your way.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Best Practice: Educate Your Customers in Using Near-Field Communication
- Wildwood Aviation Museum Offers New QR Code Tour Guides
- Track Your Marketing Mail with QR Codes
- Michigan Bars and Restaurants Feature QR Codes on Coasters to Help Prevent Drunk Driving
- Kimberly-Clark Launches QR Code Patient Safety Education Program
- Website Design Best Practices: Top 4 Things Your Customers Wish Your Web Design Would Be
- Branding With QR Codes
- Education Made Interesting By Incorporating QR Codes Into Books
- Mistakes To Avoid For QR Code Campaigns
- Little Town With Big Improvements
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.