The trend of placing QR Codes on food packaging is nothing new in Japan and in many different parts of Asia, while it is a relatively new introduction over here in the United States. But things are picking up speed.
In UK, Waitrose printed a QR Code on packages of carrots, cabbages, berries, oats and herbs to let consumers learn more about the producers and I think, also, details about the produce concerned.
Farmers in Boston are following suit. Vegetables and fruits are packaged in bags printed with a QR Code on them to help consumers track the products to where it came from. They even went as far as to point consumers to specific pages on the web that told them where and how to best store the fruits and vegetables. The QR Code also leads consumers to a mobile-friendly site that brings about instant connection and interaction between the farmers and consumers. If they wish to, the farmers can answer questions posted by these consumers online, to eliminate doubts and concerns about the food that they are buying.
For meat, farmers are also doing the same thing, enlightening the end-user about the health and environment of the animals. For example, consumers can automatically find out what the cattle and pigs ate and the kind of living conditions they lived in before they were headed for the slaughter house.
Have no idea what to do with the products that you just bought? Not a problem at all because these farmers and the manufacturers will share some popular recipes with you on the website from time to time. For first-timers, you are going to love their cooking tips so that you can learn the art of creating your own food right from the comfort of your own home.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- Hashing Out Facebook’s Hashtag Use
- Best Practices: How to Integrate QR Codes into Your Campaigns
- BudWeiser Gets People To Track Their Bud
- Japan Tsunami Monuments Carry QR Codes
- Salesforce.com Taps Mobile Apps
- QR Code Levels Up The Playing field
- A Read-Dy Good Idea For Libraries
- Android Smart Phones Taken To A New Level
- Grum’s Got It With QR Code
- Digital Signage Goes Hand In Hand With QR Codes Marketing
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.