Amsterdam-based Layar has introduced an update to its augmented reality application. And this update involves quick response codes.
The Dutch company is known for having created a mobile browser, which is also called Layar. This browser allows its users to find different items based on AR technology.
The Layar App is used by tens of thousands of people in different parts of the globe in order to engage in and access interactive digital content. Layar has also helped many companies and businesses integrate AR into their marketing campaigns.
Now, Layar has revealed that its famous mobile app is now equipped with the capability to read QR codes.
Despite people favoring more advanced technologies like AR, the Dutch company apparently acknowledges that QR codes still remain a powerful advertising and marketing tool. With its new update, Layar has shown that it believes QR codes are far from fading away into oblivion.
It can be recalled that last year, the augmented reality expert launched the Layar Creator, allowing users to incorporate AR experiences into newspaper, magazines and other print products. And it should be noted that the Layar Creator actually heralded the end of QR code technology. However, in this recent development, it seems pretty clear that Layar has no intention of killing QR codes in the near future. In fact, Layar believes that the 2D codes possesses a vast marketing potential, especially when combined with augmented reality.
So what exactly does this updated augmented reality application do?
The updated Layar App is able to read QR codes and then quickly process the data they contain. The content behind the code is then displayed as an AR experience.
According to Layar, with its new update, it is improving QR codes and making them a lot more attractive to users. Moreover, it is opening up new ways to share content in the mobile world.
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