Amsterdam-based Layar has introduced an update to its augmented reality application. And this update involves quick response codes.
The Dutch company is known for having created a mobile browser, which is also called Layar. This browser allows its users to find different items based on AR technology.
The Layar App is used by tens of thousands of people in different parts of the globe in order to engage in and access interactive digital content. Layar has also helped many companies and businesses integrate AR into their marketing campaigns.
Now, Layar has revealed that its famous mobile app is now equipped with the capability to read QR codes.
Despite people favoring more advanced technologies like AR, the Dutch company apparently acknowledges that QR codes still remain a powerful advertising and marketing tool. With its new update, Layar has shown that it believes QR codes are far from fading away into oblivion.
It can be recalled that last year, the augmented reality expert launched the Layar Creator, allowing users to incorporate AR experiences into newspaper, magazines and other print products. And it should be noted that the Layar Creator actually heralded the end of QR code technology. However, in this recent development, it seems pretty clear that Layar has no intention of killing QR codes in the near future. In fact, Layar believes that the 2D codes possesses a vast marketing potential, especially when combined with augmented reality.
So what exactly does this updated augmented reality application do?
The updated Layar App is able to read QR codes and then quickly process the data they contain. The content behind the code is then displayed as an AR experience.
According to Layar, with its new update, it is improving QR codes and making them a lot more attractive to users. Moreover, it is opening up new ways to share content in the mobile world.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- How QR Codes Are Helping Mobile Apps
- Google Maps is Back on Apple
- QR Codes Help Students about the Dangers of Bad Driving
- Recycle Away!
- USPS Recommends BeQRious
- Android Market Poised to Have 500,000 Apps by May 2012
- Tablets to Sell More than Notebooks in 2012; 195 Million Sold by 2015
- Make Yourself Famous With QR Codes
- Making Corporate Giveaways Work Harder
- Lego's Interactive Kiosk
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.