Thanks to one of our readers, we caught on to the news that Lacoste UK recently launched a QR Code campaign and after taking a look at what they have done, the conclusion is that the campaign was nicely done.
Found at the store’s window is a cheeky green QR Code. It encourages people who walks past the store to scan the QR Code and play the Lacoste Championship. With a smart invitation like that, people who are using smart phones will naturally get a little curious. ‘Play’ at a championship by scanning the QR Code? Interesting.
When smart phone users scan the QR Code, their phone will load up the brand’s specially-created game page. The game link can also be found on the company’s official website.
The game is a classic little bat-and-ball game, the type that you can most probably find in an arcade center downtown or download for free from the internet. Nothing fancy. There does not seem to be a ‘download’ link anywhere on the mobile-friendly game page so, it seems like you can only play the game by scanning the QR Code.
What is interesting is that the game is integrated with their Facebook and Twitter accounts which makes it an even more vibrant QR Code campaign. Once the users finish playing the game, they are invited to sign up for a store-wide fifteen percent discount. By signing up for the discount, they also stand a chance of winning a special lucky draw contest.
As simple as the game was, the mobile QR Code campaign is rather well thought-out.
By integrating mobile marketing and online social networking tools, we have to give Lacoste several thumbs up for a job well done.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Red Bull Uses QR Codes Once Again
- QR Codes in the Workplace
- Beating Food Allergy In Restaurants
- The Atlantic Uses Extra Icons to Bring More Content to Print Readers
- What’s Your Take On Cyber Spying?
- Stamford Symphony Adds QR Codes to Program
- QR Codes Are Not Viruses
- What's New Across the Pond? The BBC Uses QR Codes in New Cooking Show
- Branding With QR Codes
- Australia Casts Its (Inter)Net
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.