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Krispy Kreme’s Valentine’s Day Promotion


For one, we are extremely happy that QR Code technology is finally, finally, finally making inroads into China. When it comes to technology and the internet, China is a country that is quite unreachable because they have their own internet, they have their own Facebook, their own Twitter, their own almost-everything-related-to-technology. It is safe to say that the reason that China is exclusively on their own is because of a language barrier. But the same, I guess, goes with Korea and Japan, and a large part of Europe but China is a huge market, a huge country that almost everyone has been trying to get into. However, we heard from the grapevine that they are now opening up their doors to QR Code technology and because of the increase of smartphone ownership, more Chinese people are using and scanning QR Codes. THAT, to us, is fantastic news.

Anyway, in the other part of the world, Super Bowl happened and we saw Bud Weiser using QR Codes using QR Codes during the game too. They basically encouraged their customers to scan the QR Codes so that they can be automatically be entered into a sweepstakes. We all fall for that so kudos to Bud Weiser.

On the other hand, we also heard that Krispy Kreme, a large donut retailer, is going to be leveraging on QR Code technology to drive more in-store sales via a Valentine’s Day promotion. Whenever their customer bought their donuts, they will see a very prominently placed QR Code on the packaging. When the code is scanned, customers can send their preferred Valentine’s Day e-card to a person of their choice. The donuts promotion is currently running till February 14th, so get your hands on it, try out the code and let us know how it went.

A representative of Krispy Kreme said that the promotion is an extension of their Valentine’s Boxes promotion which serves to extend to a much larger audience. We would think so, considering the fact that they are leveraging on mobile technology, tabs and the almighty internet.

Consumers of Krispy Kreme are given a selection of six different, exclusively-designed Valentine’s Day e-card to send to their loved ones. The company also linked the QR Codes to their online social networking site, i.e. Facebook so that they are customize the e-card for their loved ones and share the ‘card’ as their cover photo on Facebook.

I have no problem with the promotion but judging on the ecard selection, I do wish that the logo is a LOT smaller. I mean, the purpose of sending the e-card is lost when it is THAT obvious that it is a free one from Krispy Kreme. But I digress.

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