When this man was a teenager, he was more likely to spend his life behind bars than be a driving force behind scrumptious bread…Dave Dahl announced recently that they are going to be actively promoting Dave’s Killer Bread (known also as DKB)’s brand new loaves via QR Codes.
This will be the first for this industry in the US. No other bread company has announced or is anticipated to promote their brand of bread in the country with QR Codes…yet. Maybe this will spark off new launches in the very near future. Anyway, the bread that they intend to launch into the marketing is called Sin Dawg, a one-hundred percent whole grain, healthy, organic Sinnamon Roll. This is not the first time the baker’s hopped into the QR Code band wagon. Last year, they were a part of PCC Natural Marketing and Food Co-op Event held in Port Townsend.
Being a strong supporter of technology and the internet, the Vice President of the company said that they have always been one to embrace new technology in support of educating and informing their consumers about what they’re putting into their mouths.
The QR Codes will be printed onto the bags of bread and when smart phone users scanned the codes, they will be taken to videos and online sites that will tell the consumers everything that they want (and need) to know about the bread. Modern consumers are not only demanding but they are impatient as well, and it is good that the big guys in the company knew and acknowledged that.
In an interview, Dahn said that he believes that QR Codes will, most likely, will make regular appearances in the aisle of malls this year and next year. We agree…naturally.
The most amazing thing about QR Code is that you can keep the content fresh all the time without too much hassle. Hence, one day, the code would lead to a website educating you about nutrition, the next it could lead you to a recipe. And that is what is so amazing about QR Codes – everyone should embrace it now because, as it is, we are ten years behind.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Facebook’s Emily White In Monetizing Talks With Instagram
- Push Ads Don’t Work On Free Apps
- Reasons To Customize Your QR Codes
- FTC Issues Mobile Security Warning
- Two Camera Apps You'd Love
- Is It Really a Good Idea to Make QR Codes Disappear?
- Speech Therapist Shares How QR Codes Can Help in Therapy Sessions
- Donate Easily With QR Code
- Everything You Need to Know When You Are Updating Your Apps
- A More Positive Take On QR Code Technology
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.