This should be something worth noting for those who are following the fast and furious development of the QR Code technology. Kia’s American arm, Kia Motors America (KMA), in November, launched into an industry that they’re not previously known for…mobile phone and QR Code technology. Together with David & Goliath and Usablenet, they’ve launched Kia Soul Mobile. The name of the mobile phone does not seem like much of a surprise since it capitalizes on the country of origin for Kia which is South Korea with its heart in Seoul. This new product campaign was recently launched late November 2008 so, it’s still fresh out of the oven.
Kia Motors Corporation is a Seoul-based motor company offering a long line of vehicles with more than six-hundred-and-forty dealers throughout the country. Kia cars are, generally speaking, of good quality and their designs are always a little revolutionary than others. David&Goliath is, on the other hand an independent yet award-winning creative agency that has been holding hands with many big names like Universal Orlando Resort, Bacardi and many New York hotels and casinos. Usablenet is a mobile web platform that ties provides marketing and commerce services to companies.
Together, they form a formidable team for the recent QR Code-based activities. What they’re offering you now is the chance to use Kia Soul Mobile to access an incredibly amount of information, images, videos and whathaveyounots. Of course, by scanning the QR Codes, you’ll also get access to the latest KMA information during the show. The highlight is in unveiling some selected designs from ten artists which was inspired by Kia Soul Mobile’s unique design. By scanning the QR Code, mobile phone users can get updates from the microsite, inform friends and also download the artwork and share it with friends.
The QR Codes were printed on specially-designed postcards which can be easily scanned with a mobile phone. The L.A. show is merely a start and judging from its success, there will be definitely be more to come. Kia customers, with the QR Codes can now connect and provide feedback directly to the people that matters behind Kia. Of course, this translates into better branding and marketing as well.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR codes Get Scanned by 2.75 Million Americans Every Day
- Android Financial Tools
- QR Codes Good For Food Trucks
- QR Codes Promote Reading in Catalonia, Spain
- Hedge for the Future with Apps
- The Marriage of Business and QR Codes
- QR Codes To Dot The Direct Marketing Scene Next Year
- Wine Sweepstakes Campaign Uses 2D Barcode
- Paying With Your Mobile Phone Possible
- New Modification Of QR Code - Videos
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.