Steed Lord’s lead singer and pop star Kali is the latest star to don a QR code dress. The Icelandic star has been known to sport quirky clothes, reminiscent of Lady Gaga. Now her latest fashion coup involves QR codes.
Designed by London’s Thorunn Arnadottir, the QR codes are featured in different designs. Each QR code resolves to varied content, images, websites and even text. The designer has called the dress a “super self-promotional dress” as scanners could easily access Steed Lord’s videos, other music sites and even an animation about QR codes itself.
Arnadottir used precious Swarovski crystals to make the QR codes
Arnadottir also created eyemasks to go along with the beaded masterpiece. When scanned the QR coded eyemasks resolve to a charity donation page.
The eyemasks, however, present a playful take on charity donations. The idea was taken from the masks used by the famous in Venice, or even the sunglasses worn by Hollywood stars. Dubbed as “privacy glasses”, celebrities could wear these and keep their identities hidden from the public. People could scan the QR codes and will be given the chance to pay a set sum that goes to charity. Once they do so, the identity of the celebrity behind the QR coded masks will be revealed.
Once again, QR codes have been used to create highly creative and individualized fashion. It is really as vehicle for strong fashion statement. But what’s more important is that these QR codes make it possible to have something like the privacy glasses concept. Only with QR codes could you implement an astounding idea like that!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Sexy QR Codes
- QR Codes Popping Up At Rotary Botanical Garden in Janesville
- A Prayer For Those Who Faced Hurricane Sandy
- Parking Fee Payment Made Easy With QR Code
- Mobile Apps + QR Codes + Augmented Reality + Art
- QR Codes: London Update
- Measuring Your Mobile Apps Efforts: Two Tough Questions to Ask
- QR Code Wristbands: A New Way to Exchange Information
- QR Codes in the Sky
- Walking With Dinosaurs Poster With QR Code On Madison Square Garden
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.