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Journalists Need To Jump Into Internet Game Plan and ENGAGE


The talks has been going for a good time and as long as journalists, editors and reporters continue to deny or refuse to hop on the internet game plan, there is only so much we can do for old-school journalists. With the internet, EVERYONE can be a writer. A blogger is a writer and in fact, some might even contend that people who Tweet are writing too. In times like this, there is pessimism and a lot of fear in the media and journalism industry – the internet is taking over and there is no one who will employ them anymore. There will be massive layoffs and magazines are going to have no other option than to throw in their towel. I guess this has got, if not a lot then a little, to do with the cutbacks at some huge agencies recently. Employed journalists are working harder and harder to remain relevant in order to keep their jobs.

I think journalists need to evolve together with the rest of the world – instead of resisting the changes and choosing to remain in a bubble of Lost Hope, joining in and coining up their own way to win over the users and readers is the only way they can remain relevant. And employed.

There is more good than bad, if you think about it carefully. Really good writers and reporters knows this and they need to get in the train. One prime example would be ever popular reporter, Anderson Cooper, who not only jumped into Twitter as soon as it became ‘the in thing’, he started his own fan base there. Together with his LIVE reporting, courageous work ethics and friendly personality, it would take a mountain to move this man into the unemployed pool of talents.

The media is not the only potential victim of the big bad internet, so are other traditional publishing industries. About a decade ago, people speculated that the eBook industry was going to kill off the book publishing sector but look at us now, we continue to have books everywhere. The publishing industry, the large ones at least, followed the trend and kept up.

One journalist and fired editor who consistently had to play cheerleader to downtrodden colleagues believes that there is more good from the internet than bad. She has a point when she said that reporters have more access to resources and sources; and communication is no longer a problem.

The problem lies in the fact that some more mature and old-school journalists and reporters are used to a one-way communication way of thinking. She contends that journalists need to get more engagement with the people they are writing for. The readers now have their own blogs, Facebook, Twitter, LinkedIn accounts and the information is all-ready for everyone to harvest and bank on.

Yes, profitability may be a key problem here for traditional media but those who are out to engage with the people they are writing for will remain the ultimate winner in the end, we predict.

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