Our services

John Lewis Opens QR Code Store

johnlewis2

John Lewis has just opened its first virtual store in the UK. This virtual store utilizes QR code technology to make it easy for on-the-go consumers to buy certain items from the retailer.

Specifically, passersby seeing the window display at John Lewis’ sister firm Waitrose’s retail branch in Brighton can simply scan a quick response code to buy a corresponding featured item. The featured items on the window display include John Lewis’ top 30 things to buy for the holidays. The virtual display features a total of 96 products, which the store will offer until the end of December.

The QR codes that accompany the featured items take scanners to a product page on the John Lewis mobile site. If you purchase the product online before 7 pm, you can pick it up at the store starting 2pm the following day.

This means that consumers no longer need to go inside the store, spend time browsing through popular products, and line up at the counter to pay for their purchases. All they need is to whip out their smartphone, fire up their QR code reader app and scan the code to order an item. That’s fast, 24-hour shopping experience for consumers.

The UK-based retailer, which has 28 department stores and 260 supermarkets around the country, is using the launch of its virtual store to promote its “click and collect service.” This click and collect strategy is currently on trial in 94 Waitrose stores and aims to give convenience to consumers by providing them a platform for next-day item pick-up if they order before 7pm.

This is not the first time that John Lewis is incorporating the two-dimensional matrix barcodes in its marketing. The retail company had added QR codes in its Christmas shopping newspaper advertisement in Metro last year. The code resolves to John Lewis’ mobile site.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

*

sixteen − four =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>