JCPenny has come up with a new advertising campaign for the holiday shopping season. The company has yet to reveal the details of this campaign, which is from the Penney creative agency, Saatchi & Saatchi in New York.
However, reports have it that the campaign will be elaborate, with traditional, mobile, online and social elements. It will also be using new media tools Facebook, Google+, apps, and – you guessed it – quick response codes.
JCPenny is not a newbie when it comes to QR codes. We have previously reported that the company incorporated QR Code technology into their marketing game plan by launching a mobile coupon system that allows customers to download a QR Code into their cell phones. http://www.beqrious.com/show/save-a-penny-with-jcpenny
And just last September, JCPenney came up with another QR code initiative that aims to build up its presence in the mobile web by driving consumers to its mcommerce-enabled site where they can shop. The company placed mobile barcodes on static ads in newspapers and magazines.
For JCPenney’s latest campaign involving QR codes, there are multiple parts aside from conventional pitches to buy gifts for the holidays.
For one, it will include a “cause marketing” effort that will help the Salvation Army. The team-up is in support of the non-profit organization’s “Angel Giving Tree” online program. The campaign will also include an initiative to encourage consumers to come out on Black Friday when bargains ostensibly abound.
As for QR codes, the campaign will involve QR gift tags, which the company dubs as “Santa Tags.” A shopper who buys a gift item from a Penney store will receive a QR gift tag. He or she can then scan the code, record up to 60 seconds worth of voice message, and then affix the tag to the gift. When the recipient of the gift scans the two-dimensional barcode, he will get to hear the recorded voice message.
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