From the menu or print advertisements of these restaurants, consumers can even order the food to go! All they have to do is to scan the item’s QR Code into their phones, and they will be led to an ordering page. After providing simple personal details, the food is on the way!
Next to Japan and Europe, Australia’s gaining speed with the use of QR codes too. This is especially true for their telecommunications sector. Telstra is Australia’s largest media company and just a couple of months back, they launched a telecommunications campaign aptly named ‘Are you QRious?’ Yes, many were curious as to what the mosaic-like shapes were doing on a pedestrian walkway.
The marketing ploy employed by Telstra is viral; let’s admit that because people from all walks of life got inexplicably curious about what the QR code is all about. The campaign was highly successful in the country after the July 1st launch. If YOU’RE curious about how they’re using the QR Code system to market themselves and you’re glued to the PC at the moment, visit their website at http://qrious.com.au/main.html for more information. There’s a nicely developed video about how QR Codes work and of course, some information about the mobile phone brands that supports QR Codes.
Telstra Australia is one of those big movers and shakers of the telecommunications world with the main objective of conglomerating as many tools and features into one service, one phone and in one smooth transaction. For more information about Telstra, visit their website at http://www.telstra.com
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