Due to the state of our economy, some experts believe that an barrage of new tools that are driven by technology has been developed. Even some ‘old’ and ‘current but mostly previously ignored’ ones are getting more attention these days. If before, people were of the opinion that the best marketing tools are the ones that cost more and free ones don’t work, they’re turning around.
QR Codes is one of the technologies being actively promoted, thanks to education and extensive coverage by conventional and online media. What they see in the QR Code technology is that it’s better simply because it’s more engaging, interesting, makes people curious and interactive. When accessed, it encourages people to buy. QR Code also ties in well with branding and enhancing awareness.
Philip Warbasse is the founder of Warbasse Design, a clothing company based in LA. The clothing line not only included QR Codes in their ads and marketing campaigns but they went on to put QR Codes on the apparel too. One example would be this – if a customer found a design they liked but the size is not available, all they have to do is to scan the QR Code found on the label and right there from their cell phones, they can order one in the size that they want.
The clothing line also offered its customers coupons on their phones which they can instantly access and make use of upon checking out…on the same day.
Creating a QR Code is completely free of charge; as with the case here, you can create your very own QR Code right here in www.beqrious.com. Cell phone users will need to download a QR Code reader and scan the QR Codes with their camera phones. As with Warbasse, they’ve traipsed into the realm of the new-to-US technology early and this has given them an advantage…the advantage of garnering curious stares and admiration from customers and competitors. It’s cool to have people think you’re at the top of your game.
This applies to clickable online videos as well. It’s generating a lot of attention in the cyberworld and will soon seep into the real world as well. A clickable video is where one can embed links into a video; while watching a video, viewers can click out into an advertisement or link to web pages.
Imagine if you could place QR Codes that led to videos that led to commercials/links? Wouldn’t THAT be all the rage?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- eRx QR Code App Allows Consumers to Pre-Order Medicines
- Time Traveling with QR Codes: QR Codes Are Used to Show People the History of K Street
- Android-Only Apps that iPhone Users Would Want: Part 1
- Restaurants In Plano Gets Graded
- Near-Field Communication and QR Codes... FIGHT!
- Explain Away – Ways To Get People To Pull Out Their Cell Phones
- What Does QR Code and Fashion, Beauty Industry Have In Common?
- HBO Launches QR Code Campaign for Boardwalk Empire At Bus Shelters
- QR Codes Is All About Information On The Go
- No More Queues At Bus Stops With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.