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Intelisent Integrates QR Codes into Webtrack Tracing Product


Intelisent seamlessly integrated quick response codes into its WebTrack IMb TracingTM product, offering marketers a tool that would allow them to transmit information across multiple channels. Through this cutting-edge product, sending information is possible for marketers, whether online, offline, or through mobile means.

The WebTrack QR Codes is said to comply with the United States Postal Service’s requirements, and the USPS is offering a 2% discount on postage price if the codes are used in marketing materials. Beqrious has reported on this USPS summer promotion before. The USPS QR Code Promotion offers to give a small discount for any advertising mail carrying a QR code during the summer. However, compared to last year’s promotion, USPS said that this year’s summer campaign will be made “more refined,” thus implementing stricter requirements when it comes to the online content that each QR code is linked to. The USPS specifically requires the QR codes to take scanners to something relevant or with value.

Intelisent creates quick response codes that are relevant to mail pieces. And, thanks to its robust infrastructure, the company is able to handle large volumes of mails. Plus, the QR codes are unique and individual for each mail. This allows you to have a personalized QR code for each and every customer you have.

Intelisent says that this new capability is important in that it instantly leads prospects to an advertiser’s website. It adds that increasing the mobile couponing, conversion rate in sales, directions to the business, product/loyalty marketing, free mp3 downloads, and customer feedback forms are also important.

Intelisent possesses strong roots in e-mail marketing, personalization, address correction, postal -and-data processing, tracking, and postage optimization. Intelisent is well-positioned to help marketing organizations adopt to what is called the new world order of marketing, where one-to-one or personalized communications are an essential tool.

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