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Instagram Backtracks


Those who are not on Instagram will not understand this but everyone sort of breathed a heavy sigh of relief when Instagram did a very quick roundabout yesterday to appease frustrated and in some cases, quite angry, fans of the mobile app maker. In a blog post on their official website, they handed out a heart-felt apology and immediately said that they have decided to revert back to their old terms of service, effectively canceling out the new one.

So, what was going on in there? Communication, says officials.

For those who do not know what is going on…Instagram is a very popular mobile app that lets users post touched-up pictures that they take and share the pictures with others on their list of friends and followers. Instagram is really popular because they let you post across other platforms, namely Facebook, Twitter, Tumbr, Flir, Foursquare, just to name a few.

Earlier this week, Instagram advised its users that new terms and conditions which would, as some claimed, would tamper with the security and safety of their personal information. In fact, in some reports, it was reported that it was even possible for Instagram’s new terms and conditions created such a loophole that if you took a picture of you and your friends partying the night away and posted it on Instagram, the company had every right to take and use the pictures for its own purposes. Some argued that Instagram might even sell the pictures too.

However, in the latest blog post, the company’s founder, Kevin Systrom, clarified that the company had no intention of selling its users photos and the original intention was not to use the data and pictures in advertisements with the users’ permissions.

With much regret, the founder also said that the new terms and conditions were supposed to help users understand one better…and instead, have backfired on them. He also offered users his sincere apology and promised users that he is focused on making it right again.

It is clear that Instagram is in the midst of working out their advertising and promotions policy…in short, how to monetize the app. Sure, a lot of users would not mind seeing ads whenever they load and use the mobile app but how far will Instagram go in order to fulfill its financial strategy? We are sure, with such a large fan base, they will now toe the cyber lines to ensure that they do not cause another uproar with another shady announcements.

A representative from the company said that while they do have a plan to insert advertisements for Instragram, they are willing to revert back to the old terms and conditions after receiving the complaints because they did not have a very clear picture about how the advertising products are going to work and look like in the future.

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