There is good news for advertisers who love using QR codes in their marketing. An Adobe mobile consumer survey shows that more people are scanning QR codes now.
In its 2013 Mobile Consumer Survey, Adobe reported that around one in every three mobile consumer have scanned QR codes in the three months immediately before the survey was conducted. This is consistent with other studies coming from other research firms and industry observers: the number of QR codes being scanned is increasing over time.
More good news is that marketers are now giving their users a mobile optimized experience when they do scan the QR codes.
But for those who have been saying that QR codes are useless from a business’ point of view, we have something that may shock the critics. And maybe shut them up for good.
On top of proving that people are indeed scanning QR codes and that advertisers are indeed learning how to give their users a better experience, the Adobe study also shows that QR codes can help induce your customers to spend more on your products.
The study found that 21% or more than 1 out of every 5 people who scanned a QR code spent more than $500 using their mobile devices. But for the group that did not scan a QR code, there was only 11% who spent as much.
In effect, the study is proving that using a QR code can help bring in more sales.
Just one part of the mix
Nevertheless, QR codes are just one part of the equation. The study shows that more and more consumers are now using their smartphones, tablets and other mobile devices to connect with brands. To be more successful with a mobile campaign, it helps to incorporate various technologies such as the QR code and location-based services along with mobile apps, mobile Web sites, and other techniques relevant for your brand.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- QR Codes Help You Dispose of Garbage Properly
- QR Code Newsbits: Two Ideas for QR Codes
- Turkish Tattoo Company Uses QR Codes to Hire New Artists
- Defending Your Battery Life
- Google Play Expansion Soon
- Top Three Things That Make People Exit Your Site
- QR Codes is the Future for Events Industry, Moving Food Says
- If You Want Your QR Code Campaign To Work
- Starbucks Customers Pay For Drinks With QR Codes
- The Psychology of QR Codes, Part II
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.