QR Code’s finally hitting India. There was a press release that came out recently that announced that Mid Day, an Indian daily, has finally decided to use QR Codes in their prints. The daily will interact with their readers by giving them links to visit in their articles and news pieces. The QR Code could resolve to anything…from videos to images, a web page or a blog, a wallpaper to download or a music site where reviews of albums and songs can be read.
What the Indian newspaper is trying to do is to get their readers to engage. For example, if they have an article on healthy living, the writer or editor of the said article can place a QR Code beside the article. If the reader is interested in finding out more about living healthily, they scan the QR Code and it will resolve to a YouTube video. Or it could lead the readers to a quiz that they can participate in.
Although it all sounds fantastic when we write about it like that, there is a challenge, though. Unlike in Japan where millions and millions of people out there are already accustomed to using QR Codes, most cell phone users in India are still oblivious to smart phones or QR Codes. Their handsets are probably a lot like what we have here in the United States. And like us, that remains to be a major stumbling block for the advancement of QR Code usage there.
This is something that the daily may want to consider: are they going to bother at all if no one ever made use of the QR Codes? The question, therefore, is whether Mid Day is going to stick with it. Eventually (it is only a matter of time), many more Indians are going to own smart phones and Android mobiles, so, why not stick to it since it costs next to nothing to add a QR Code
The QR Code system is so powerful that it can, literally, be used to link to just about anything. Well, it can even be used to send instant SMS. Not only is creation of QR Code absolutely free of charge, QR Codes can also be printed, knitted, carved, shaped, molded or tattooed onto anything. Because of this flexibility, creative people have been trying to conjure up new ways to put a QR Code on.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- New Android Features That Makes It Work Like an iPhone
- Target and Disney Use QR Codes in Latest Marketing Initiative Aimed at Children
- iNotebook Lets You Digitize Handwriting
- QR Codes Offer One Way of Ordering at Cashless Sandwich Joint
- Bentleyville Shows Love for QR Codes
- Tagging Your Kid
- Going Places
- The Where And Why Of QR Code Software
- Fish Tags In Japan And Norway
- QR Code Marketing By HarperCollins
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.