Cup ‘o’ Joe, one of the biggest coffee house chains in Israel, is using QR codes to give away free coffee. Cup ‘o’ Joe launched its latest advertising that involved newspaper ads with the QR codes on them.
Readers can scan the QR codes and get the coupons for free coffee. People who get the coupon can then go to any Cup ‘o’ Joe location and exchange these coupons for free coffee.
Cup ‘o’ Joe says that they think that the QR code is a natural choice for their campaigns because people would like to sip coffee while reading the paper. What’s more, they are hoping that the promotion would help people build the habit to read the paper while drinking coffee — their blends, preferably.
What’s new with the Cup ‘o’ Joe QR code?
Most QR code coupons are static. Meaning, when you scan the QR code, it takes you to a website where the coupons are or you could download an image file directly to your phone.
Cup ‘o’ Joe takes it a step further by adding location to the scans. When you scan a QR code, your phone’s GPS features are activated and you are directed to the nearest Cup ‘o’ Joe location, including its full address and a Google Map showing the fastest route to the store from where you are. This makes it even more convenient to redeem the coupons.
BeQRious thinks that this is an ingenious use of both QR codes and mobile capabilities. Cup ‘o’ Joe took a look at what could be done with a mobile phone and takes advantage of it to make their campaign even more useful for their customers. A lot of companies give out coupons and deals via a QR code, but Cup ‘o’ Joe shows you how to redeem your coupons conveniently and quickly. Because GPS is available on most smartphones, the content they serve up makes sense and adds to the experience in a positive way.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Samsung Splurges On R&D
- Working The Press Room For Small Business Owners
- Learning How To Use a QR Code Properly
- Peapod Uses QR Codes to Bring Mobile Shopping to Chicago's L Train Commuters
- Sweden’s Seamless Unveils QR Code-Based Mobile Payment Solution
- How QR Codes Benefit Businesses
- Mistakes To Avoid For QR Code Campaigns
- A Book That Lives
- Catch Up Or Lose Out
- Android Smart Phones Taken To A New Level
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.