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In Arkansas, QR Codes Give Baseball Fans a Richer History Lesson


Hot Springs in Arkansas is bringing together history and sports in its latest tourism initiatives. Hot Springs has 26 sites that make up its famed Baseball Trail.

These sites are marked by a special marker that commemorates why a certain place is special to the town and baseball. For example, one of the sites talk about Stan Musial and how he came into Hot Springs often in order to prepare for his games. In fact, most of the greatest baseball players in the country made it a point to visit Hot Springs in order to train and relax.

Now Hot Springs is putting up QR codes with these markers to help give tourists and locals more information about that place, as well as a deeper glimpse into the lives of the baseball greats that they are commemorating.

Put together by a committee of baseball historians, the QR code project started in March 2011. Research has since been undertaken by volunteers . It soon caught the attention of the Advertising and Promotion Commission, who paid for the plaques and the QR codes.

Now, instead of being contented with a limited number of words, people can just scan the QR codes and get more of the story. People who scan the QR codes could also get video and audio content.

What’s more, officials could also get more information about who scans the QR codes. So far, the QR codes have been scanned by visitors coming from 36 different states!

Steve Arrison of the city’s Convention and Visitors Bureau reveals that the QR codes are actually very cost effective, contributing to the minimal maintenance cost they have for the baseball trail. Arrison relates that they did not use paid media for any promotions. Even so, the trail has been cited in articles written by prestigious media outlets, including AAA Southern Traveler, Associated Press and other newspapers.

The QR code project has earned for itself a 2013 Arkansas Business City of Distinction Award for Tourism Development honorable mention.

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