Hot Springs in Arkansas is bringing together history and sports in its latest tourism initiatives. Hot Springs has 26 sites that make up its famed Baseball Trail.
These sites are marked by a special marker that commemorates why a certain place is special to the town and baseball. For example, one of the sites talk about Stan Musial and how he came into Hot Springs often in order to prepare for his games. In fact, most of the greatest baseball players in the country made it a point to visit Hot Springs in order to train and relax.
Now Hot Springs is putting up QR codes with these markers to help give tourists and locals more information about that place, as well as a deeper glimpse into the lives of the baseball greats that they are commemorating.
Put together by a committee of baseball historians, the QR code project started in March 2011. Research has since been undertaken by volunteers . It soon caught the attention of the Advertising and Promotion Commission, who paid for the plaques and the QR codes.
Now, instead of being contented with a limited number of words, people can just scan the QR codes and get more of the story. People who scan the QR codes could also get video and audio content.
What’s more, officials could also get more information about who scans the QR codes. So far, the QR codes have been scanned by visitors coming from 36 different states!
Steve Arrison of the city’s Convention and Visitors Bureau reveals that the QR codes are actually very cost effective, contributing to the minimal maintenance cost they have for the baseball trail. Arrison relates that they did not use paid media for any promotions. Even so, the trail has been cited in articles written by prestigious media outlets, including AAA Southern Traveler, Associated Press and other newspapers.
The QR code project has earned for itself a 2013 Arkansas Business City of Distinction Award for Tourism Development honorable mention.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- Paperless Directory In Your Hands
- UK’s West Midlands Police Uses QR Codes to Arrest Suspects
- Scanbuy and Triad Retail Media Team Up for QR Code-Based Mobile Strategy
- Check-In Intimate Encounters Using QR Coded Condoms
- QR Codes And Commercials – Friends or Foes?
- App Highlight: LinkedIn v4.0
- The BBB on QR Codes
- Little Giant, Big Move
- QR Code On A Paper PAK
- Neustar And VISA Teams Up
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.