QR codes have been pitted against every mobile technology that comes out. Snap Tags, Microsoft Tags, augmented reality, near-field communication, and just about any other kind of barcode there is.
However, QR codes have proven that they are here to stay. Maybe it is because it is free to use and generate. Not to mention that it serves its purpose of being able to bridge the offline and online worlds. It allows you to save time and money, too.
Now we are seeing another QR Code killer: image recognition.
Image recognition has a lot of potential. Instead of installing a mobile app and snapping a code, you just open your smartphone camera and point it at a picture. It will then load the Web page, coupon, image and other stuff that is placed behind the image. Much like a QR code only easier and faster.
On paper, it is a good technology. But in practice, there might be some problems with the whole image recognition thing.
For one, we do not usually go around pointing our smartphone cameras at all the photos we find, even on marketing materials. In short, it is very easy to miss.
A QR code, on the other hand, is very distinct. Just one look and people would know what it is and what to do with it. In the slim chance that somebody does not have an idea what a QR code is or how it looks like, they would see the QR code you have on your marketing material and get curious about.
Further, image recognition needs an Internet connection. So if you use image recognition on your marketing materials and there is no Wi-Fi access in the place or mobile broadband is not available, your customers will just be pointing their smartphones at it and nothing will happen.
QR code scanning applications on the other hand can get the URL you put behind a QR code and save it. This way, users can look at it later on when they have Internet connection back on.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Fraunhofer Makes Use of QR codes to Enable Secure Sharing of NFC Keys
- Google Play’s Privacy Scandal
- Get It On With The Younger Generation With QR Codes
- What’s Your Take On Cyber Spying?
- Canopy Keepers Program, Trees With QR Codes
- Vanity QR Codes: Are They Worth It?
- Funny Things To Print QR Codes On
- QR Code Flash Cards
- Wine Sweepstakes Campaign Uses 2D Barcode
- QR Codes Hit Frankfurt Trains
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.