Yes, I know it is all the rage right now. Everyone’s talking about it, you see it on billboards, you might have just ditched your ‘conventional’ phone for a smart phone, downloaded a QR Code reader and waiting for the next QR Code you see just so you can scan it.
What frenzy. And you deservingly should feel frenzied too.
But if you are a company or brand excited with the potential, let me share a couple of things with you just so you know which direction is best when it comes to QR Code marketing.
QR-centered campaigns. This means you should come up with a QR Code campaign FIRST, then come up with a way to market it. Make it the focus of the whole fiasco instead of coming up with something ‘workable’ or ‘normal’ then place the QR Code in as an afterthought. Nothing is more disappointing than for a consumer to get all excited about ‘finding’ the QR Code, scanning it only to find that they could have waited till they get to a laptop or desktop to click on a link. Where’s the surprise? Where’s the hype? You want to give them something exclusive and special when they scan the QR Code.
So, remember, when it comes to QR Code marketing, place it on the center stage, not as an afterthought.
Actually give them something. It could be anything. Come up with an exclusive video, a coupon, a discount, membership….anything that the consumer will value. Keep your target in mind, understand what they like, and then give it to them. It is that simple! Another point to keep in mind that strategist should keep trends in mind. Consumers are getting not only trendier but more demanding about what they can get on the internet….in seconds and for free.
Make it easy for them. The same applies across the board for advertising – make it easy for the consumers. Hiding the QR Code instead clothes is not going to do it. Place it on a label or a sign on the clothes rack might fare better. If you are going to place the sign in your store, keep it at arm level so that they do not have to crane their necks or squat to scan the code.
All of this may sound like pure logic to most of us but you will be surprised at how easily we forget when we get all excited with the concept of including QR Codes, the latest craze, into our marketing campaigns.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Teens and Mobile Apps
- QR and AR working together, hand in hand
- InSinkErator Uses QR Codes to Market Food Waste Disposers
- Top 4 Tips for a Great Call to Action Page
- Paying The Water Bill Just Became Easier For Residents Of Winter Springs
- QR Code Commercial That Capitalizes on Curiosity Of Viewers
- Suggestions From A Non-Geek
- What's Behind The Foster Grant QR Code
- QR Cow In A Parade
- Trouble Reading QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.