With the advent of HTML 5, native mobile apps are getting some stiff competition. Before, apps were easier to use and they generally have more functions than a mobile Web page. Now that HTML 5 is out, mobile Web pages have caught up with mobile apps.
HTML 5 has made it possible for Web designers to create more interactive pages that are simpler to code. This new standard has also taken away the need for plugins when displaying videos, playing music and rendering multimedia content. Mobile webpages using HTML 5 can now also allow for offline storage and geolocation functions.
The functional advantage of native mobile apps – apps that you get from the app stores and download to your smartphones – over mobile Web pages has already been erased.
What’s more, HTML 5 mobile apps would be inherently cross-platform. You do not need to create an iOS version of your app to go along with your Android app and Blackberry app and your Ovi Store app. This means that developers would spend less time and money in versioning their apps, and could channel their extra resources in coming up with improvements to their HTML 5 mobile apps.
Native apps are also much more difficult to market. With the burgeoning number of apps available in both the Apple App Store and the Android Market, a new app would be very difficult to position so that people would find them and then download them. In the case of Apple’s iOS apps, it is also getting more and more difficult to get accepted into the program. Just think about it. Would you spend months and months along with thousands of dollars for an app that would not even get accepted on the App Store?
More than this, big app stores tend to have poor cataloguing, which can also work against you.
Looking at it this way, it would seem that HTML 5 is the better alternative. But is it really?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Danone Creates 1,400 QR Codes per Minute
- The Top 20 iPhone Games You Should Get and Play (Part 3)
- LevelUp In Massachusetts Using Mobile Wallet Payment Method
- Microsoft Tags Now Support QR Codes, NFC
- Touring New York With QR Codes
- Tagging The Antiques Of The Future
- Blackberry's Big Move
- iPad To Scan QR Codes
- QR Code Treasure Hunt Holiday Game
- A Cute Japanese Advertisement On QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.