We have reported previously on how QR codes are considered the future of the events industry.
Since people are into mobile technology and are using their mobile devices for a lot of things, event professionals must learn to embrace QR codes as the new norm.
But how should you use QR codes to promote events like conferences, concerts, and music or arts festivals? Here are a few ways.
Teaser video. Use a QR code to direct people to a teaser video of the event. If it’s a music concert, then perhaps you could have a short clip showing the artists or performers. Or it can be a music video. If it’s a corporate event or congress, you can produce a short video focusing on the event’s central theme. There’s nothing that stimulates people and rouses their curiosity better than a video presentation.
Social media. Use your QR code to connect people to your Facebook page – or a Facebook like page created especially for the event – or to your Twitter account where they can learn up-to-the-minute updates about the event. This ensures a wider reach, meaning more people will get to know about the event and then share with or pass the info on to their friends.
Contest. Use a QR code-based contest related to the event you are promoting. You can distribute flyers or posters with QR codes where scanners can join a contest and win a prize. The easiest form of contest is a trivia game. It can also be an electronic raffle contest where people are simply required to like your event’s Facebook page and get a chance to win. You can give out free tickets to the event or some related freebies.
Posters. Use QR codes on simple advertisement posters. Scanners will be directed to an online information page where they’d know about the event’s schedule, venue, participants, etc. You can also use the code to lead people to a location map, or perhaps to an online ticket reservation.
These are but a few ideas. There are still many ways to use these two-dimensional bar codes to promote any kind of event. With more and more people using smartphones and using mobile internet, QR codes are very effective and cost-efficient when it comes to advertising and promotion or simply drawing in the crowd.
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