Those who market for luxury brands know that these products use a different approach to marketing. Whereas all other products go for the biggest slice of the pie, luxury brands try to maintain some sort of exclusivity and desirability. As such, luxury brand marketers often make out their products as something that everyone wants but not everyone can get.
With the advent of smartphones, these luxury brands have found a new Mecca. With smartphones initially available only to the richest demographics, luxury brand marketers tied their products to smartphones. With the introduction of cheaper smartphones, however, that kind of exclusivity was lost.
So how do luxury brand marketers use QR codes for their mobile marketing? Here are some tips:
Be mysterious. Do not just go for a one-time launch. Instead, release your content at different times. This will help you maintain the mystery that you want to have. It will also give your consumers reasons to come back.
Be interactive. Be sure to let your customers participate in your campaign. For example, allow them to solve for clues or perhaps collect points that will entitle them to purchase your product ahead of its official release date.
Remember your brand. Remember that you would need to translate your brand’s image to your QR codes. So make sure that your QR code and your mobile marketing effort reflect your branding.
Be exclusive. Exclusivity is what sets luxury products from others. So make sure that you limit the number of people that could access the QR code that you have.
Be relevant. As with any marketing effort, being relevant is the key to success. Make sure that you have content that is both interesting and relevant to your target market. Add in a pinch of mystery and a lot of exclusivity, and then your QR code marketing will no doubt be a success.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Push Ads Don’t Work On Free Apps
- Wildwood Aviation Museum Offers New QR Code Tour Guides
- Android-Only Apps that iPhone Users Would Want: Part 4
- Minimalist Mobile Apps Designs
- Give Your Resume A Boost
- IDEA: Unique QR Code Marketing for Local Business
- So, Who Is Really Using QR Codes?
- How Are Things Picking Up In The Land Down Under?
- Lego Germany Promotes Products With Creative QR Code Campaign
- QR Codes Is All About Information On The Go
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.